About 5000 acres of land is used to cultivate Chaamanthi Poo (Mary Gold flower) in Murasunaadu @ Hosur, Choolakiri and Thenkanikottai vattams.
Expecting a good price during festive season, farmers have produced Chaamanthi poo in their land with an investment of Rs 1 lac per acre.
Due to good monsoon and weather, the produce was well and good. Unfortunately, the price is very low due to surplus delivery and it was Rs 1 or 2 per kg in the wholesale market.
To be noted here is that, Coimbatore Agri university is guiding farmers what to cultivate and what not to. The university always advice farmers not to follow others in cultivation; as over production brings down price for the produce. But, due to greediness, farmers put deaf ear to the advice and cultivate what their fellow villagers are cultivating. While the first one manages to make some money, the follower looses their investment.
As the price is very low, even the cost to cut or pluck the flowers is not meeting out for the farmers. They are leaving the flowers in the plant itself and few farmers have started ploughing their land along with the flowers, to plant other vegetables.